Read Between the Letters

October 10th, 2016 by

There’s a subtle secret about the world of design that few people on the outside ever really get privy to: font choice is roughly one thousand times more important than you think it is, because everything you say about your business or your brand has innumerable additional messages tied to it by how it’s presented. […]

Organic: Not Just For Your Groceries

September 15th, 2016 by

Remember the last time a Facebook or Google ad caught your eye? Perhaps you clicked that ad or link, browsed a few pages on a site, or read half of an article, or maybe even purchased an item? It’s likely this occurs to you often, as this type of ad is meant to quickly attract […]

Businesses as Social Butterflies

August 26th, 2016 by

Let’s face it, running a small business is like drinking through a fire hose at all times. Who has the time to grow their small business and generate new sales, while just trying to keep operations afloat? Social media is one of the most important marketing tools for small to mid-sized businesses to acquire new […]

Good Business is a Boomerang

August 12th, 2016 by

Just for fun, let’s compare a baseball to your client engagement strategy. You throw a baseball and it stays in the hands of the catcher until the catcher is prompted to throw the baseball back to you. If that baseball is your client’s business, you may not get it back unless you initiate some action. […]

No One Likes an Eyesore

July 20th, 2016 by

Few things are more toxic to your brand than becoming an eyesore. Think about your morning commute to work—at some point during the drive, you probably stopped next to another car at a red light. Try to remember what make and model that car was, or even just the color. There’s a very good chance […]