Jake Ingram

Read Between the Letters
October 10th, 2016

There’s a subtle secret about the world of design that few people on the outside ever really get privy to: font choice is roughly one thousand times more important than you think it is, because everything you say about your business or your brand has innumerable additional messages tied to it by how it’s presented. […]

No One Likes an Eyesore
July 20th, 2016

Few things are more toxic to your brand than becoming an eyesore. Think about your morning commute to work—at some point during the drive, you probably stopped next to another car at a red light. Try to remember what make and model that car was, or even just the color. There’s a very good chance […]

The Branding Dilemma: Floaties in Quicksand
May 13th, 2016

Imagine, for a moment, that you’re planning to start up a business, essentially starting a new life. You’re ready to run the race, dodge the obstacles, jump the barriers, and dive head-first into your business at the finish line. The starter pistol fires, and you begin the dodging, jumping, and persevering of wrangling together the […]